What Ron Burgundy Can Teach Us, in Bismarck, ND!

Mr. Stay Classy San Diego teaches us the ultimate in sitting through what is at best a Jr. High (participation ribbon award) production, to becoming the unique and strategic placement of social media. The added factor of Ferrell as “Ron” makes the staff laugh, become looser, perform better and play off him (Extra points to the Sportscaster with the reference “Jack Johnson and Tom O’Leary” & little girl dressed as “Santa” pushing a Euro Jacket with built in iron!) making everyone around him getting excited and engaged.

Not the biggest secret that one of comedy’s best adds to a program. The fact that he gets a sweatshirt (it may or not soak up 500 gallons, I repeat 500 GALLONS!)

Although not the secret but a pretty awesome sweatshirt! The secret is that this is a great example of strategic ad placement for a viral video to push a movie or product. It’s a win for all sides; Let’s speak Bismark, ND acknowledgement first, not only a huge jump of the scale viewership, but they got their first viewer. With the power of putting something on the line, they got 130,000+ in 3 days! They’ve never had a walkie talkie that reach more than 3-4 people if they hadn’t frozen to death, so honestly 3 people listened in.

As far as Will Ferrell and what the new Anchorman movie gains, their upside EVERYTHING!

ROI is so big on drop in the bucket, truly a well timed, executed, constructed plan. Great concept, and follow through for the whole crew!

Baxter gives his bark of approval! Woof! (you ate the wheel of cheese?) I’m not even mad, I’m impressed!

I hope you gain a bigger view while being entertained!


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